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On August 13th, the lead of the celebration was just dispelled. Jiangling Motors Co., Ltd.'s working group dispatched to Taiyuan Changan Heavy-Duty Truck Co., Ltd. began its intense work. According to the plan, in the next few years, the new Taiyuan Heavy Duty Truck will form an annual production capacity of 50,000 heavy trucks and 50,000 engines.
On August 8, Jiangling’s signing ceremony for the acquisition of the entire equity of Taiyuan Zhongqi was held in Taiyuan, Shanxi Province. As a result, JMC owns a full range of business models other than micro-cards, and the Jiangling Group's annual output of automobiles has taken a solid step toward the goal of millions of vehicles.
Challenge: The market for heavy-duty trucks has fallen for the second consecutive year in the heavy-duty truck market. The equity of Taiyuan CNHTC, which was acquired by Jiangling, was jointly held by China Changan Automobile Group Co., Ltd. and China North Industries Group. The former accounted for 80% of the shares, while the latter accounted for Shares are 20%. After the acquisition is completed, the new Taiyuan Heavy Duty Truck will be a wholly-owned subsidiary of Jiangling. It will have independent legal personality and continue its current heavy truck production and operation and related businesses.
In fact, as a listed company, as early as July 18 before the signing ceremony, Jiangling Motors announced in the form of an announcement that it would acquire Taiyuan CNHTC. Not surprisingly, some doubting voices followed. Because, in people's eyes, the heavy-duty truck market is devastated.
In 2008 and 2009, stimulated by the national investment policy of 4 trillion basic work, China's auto industry set off a boom in heavy-duty production. However, with the development of economic development, after the upsurge, the heavy truck market has ushered in deserted. According to statistics, in 2011, 88.06 million heavy trucks were sold in China, a year-on-year decline of 13.44%. From January to June 2012, China's heavy truck industry sales decreased by 31.3% year-on-year.
Some people are worried about Jiangling: In the commercial vehicle market, Jiangling is undoubtedly the leader in the light passenger industry. Both light trucks and pickup trucks have accumulated a certain market base. Under the background of the declining performance of the national automotive industry as a whole, it is the best policy to retreat and seek stability. Jiangling, on the other hand, has gone against the market to expand and challenge itself.
Vision: Taking the card against the market, and having a low-cost market entry, confident of winning the future At the signing ceremony in Taiyuan, Mr. Xiao Dawei, chairman of Ford Motor (China) Co., Ltd., who was invited to attend the event, said that the acquisition reflects Jiangling's vision.
This vision is a clear judgment on the future direction of the market. Chen Yuanqing, president of JMC, stated that current commercial vehicles, especially the heavy-duty truck industry, showed negative growth, but China’s long-term infrastructure construction and economic growth will make demand for heavy-duty truck products rise steadily. The total amount and development potential are still attractive to new entrants and dominant enterprises. force. As a major energy province, Shanxi Province is the major market for heavy truck sales. Establishing a production base in Taiyuan is the perfect match for production and sales.
This vision is a clear grasp of the opportunity to enter the market. It is Jiangling’s established strategy to enter the production field of heavy trucks. Prior to this, it had made unremitting efforts. The bargaining was introduced into the market through acquisitions, which saved costs, saved construction time, won policy support and obtained a production license.
In Jiangling's view, the confidence of the acquisition stems from its own understanding. As a company with a commercial vehicle as its core competitiveness in the Chinese auto industry, Jiangling Motors has been immersed in market segments for many years, and has given full play to its competitive advantages in various market segments. It has become a well-deserved leader in all fields. Steady growth momentum. In 2008, Jiangling's production and sales volume was less than 100,000 units. In 2011, Jiangling Motors sold more than 190,000 units of complete vehicles and achieved a sales revenue of 17.5 billion yuan, ranking among the top 100 listed companies in China for eight consecutive years. Jiangling people are confident that they can use their own cost control and quality control advantages to lead Taiyuan Heavy Duty Truck out of the mud.
Intended as: Closely-arranged, 950,000 annual production capacity laid a foundation for billions of years. Jiangling, who has been stalking for many years and has been growing up in silence, has made the national counterparts see the power of the outbreak.
Jiangling chairman Wang Xigao said that when the development trend is good, it cannot be used as a chaos. When the development situation is poor, it cannot be done. Under the background of the current downward pressure on economic development, and under the backdrop of not producing or selling autos, Jiangling Motors’ expansion into the market reflects the layout of the future. The courage is also the responsibility of responsible large companies, that is, Jiangling's actions and determination to help build Nanchang's core growth pole and build a beautiful, rich and harmonious Jiangxi.
With the completion of this wave of expansion in 2012, JMC’s vehicle development base has achieved a major leap in its development space. In the next few years, Jiangling Motors will achieve an annual production capacity of 950,000 vehicles, not only leading in the domestic commercial vehicle sector, but also It is in the forefront of the world commercial vehicle industry. Jiangling people, in their own actions, implemented the strategic plan of the provincial and provincial governments to build a one hundred billion yuan automobile and parts industry.