The World Cup Beijing time kicked off in Brazil early in the morning, even in the Beijing city on the other side of the globe, it was shrouded in the atmosphere of the World Cup. Businesses, businesses, and the media all want to take advantage of the excitement of the World Cup. We can't avoid it, so let's talk about Chinese cars and Brazil today. In 2011, Brazil was the second largest exporter of Chinese cars after Russia. However, in August of that year, Brazil announced an increase in the industrial product tax IPI ratio, an increase of up to 30%, only the car companies that meet the premise of more than 65% of the spare parts produced in Brazil and the South American Common Market countries (Argentina, Uruguay and Paraguay) can enjoy the tax rebate. /Exemption. In response to this sudden trade protection policy, Chinese auto companies such as Chery and Jianghuai have established localized production in Brazil. At present, Brazil has become the largest exporter of Chinese cars, and there are as many as 12 Chinese car brands sold in Brazil. Chery Opening up "China Motor City" 80 km from Sao Paulo, Brazil's largest city, there is a small city of Jaccaree with a population of 200,000. It is a well-known beer city, but soon the city's nickname may become "China Motor City." In 2011, in an industrial park on the outskirts of Jakarei, Chery Automobile Chairman Yin Tongyue and local government officials witnessed the groundbreaking ceremony for the Chery Brazil plant. According to Chery's plan, the project was solely invested by Chery. The overall plan is to eventually build the Chery Brazil Industrial Park. The industrial park covers an area of ​​1 million square meters with a total investment of 400 million US dollars. The project is planned to be implemented in two phases: the first phase will invest 134 million US dollars, and the double-shift annual production capacity of 50,000 vehicles will be built; the second phase will increase the investment to 400 million US dollars, and the annual production capacity of 3 classes will be 150,000 vehicles, and will be based on the market and the factory. In the business situation, the excellent suppliers in China were introduced into the Chery Industrial Park in Brazil to supply products for Chery and other vehicle manufacturers. The reporter learned from Chery International last week that the construction of the Chery Brazil plant is nearing completion. The welding shop has entered the equipment commissioning phase, and the equipment installation in the paint shop has been completed 80%. The factory will be officially put into operation at the end of this year. At the same time, Chery has also actively expanded its dealer network in Brazil. Currently, it sells Tiggo 3 and A1 models in Brazil. In April this year, Chery achieved monthly sales of 1,480 vehicles in the Brazilian market, an increase of 158%. This is also the highest monthly sales of Chinese car companies since they were adjusted by Brazil's tariff policy. Jianghuai The factory will start production next year. Jianghuai is also one of the Chinese car companies that entered Brazil earlier to expand their business. In order to consolidate this big market in Brazil, Jianghuai announced in 2012 that it will establish a joint venture with Brazil's partner SHC Group. JAC Brazil's new plant is located in Kamakari, Bahia, Brazil, with a total investment of 250 million US dollars, about 1.5 billion yuan. It is jointly funded by Jianghuai and SHS's wholly-owned subsidiary SNS. It will be established in 2015. It is completed and put into production in the year, with an annual production capacity of 100,000 units. The factory project was temporarily suspended due to unfavorable factors such as the adjustment of Brazilian tariff policy. According to the data, in 2013, Jianghuai J2 (Yueyue) sold 5,592 vehicles in Brazil, becoming the best-selling Chinese car in the Brazilian market. auspicious Emgrand has landed As early as August 2011, Geely has established Geely Brazil branch in Brazil, and together with Brazil's exclusive agent Gandini Group to jointly develop the Brazilian market, the latter is a professional car sales service provider in Brazil. After nearly three years of layout, on January 21 this year, Geely Emgrand EC7 officially landed in the Brazilian market. At present, Geely's EC7, which is sold in Brazil, is assembled at the Geely Uruguay factory and then sold to Brazil. However, Geely Automobile has planned to build a plant in Brazil and gradually realize localized production. The chairman of the Gandini Group previously revealed that Geely will establish a joint venture with Gandini Group in Brazil in the future. Geely holds 60% and Gandini holds 40%. The factory will determine the capacity according to the consumer acceptance of the Geely brand in the Brazilian market. Earlier media reports said that the Geely Brazil plant will start construction this year, and it is expected to start production of the Emgrand EC7, EC7-RV and the Global Hawk Panda GC2 and GX2. Great Wall Go with three new cars Great Wall Motor's new plant in Brazil will begin construction this year, and the address of the factory is still undetermined. The plant's initial production capacity target is 50,000 vehicles/year, which is expected to double to 100,000 vehicles/year. Including the construction of the factory and the establishment of a dealer network, the total investment of the project is about 1.9 billion BRL, about 1 billion US dollars. The Great Wall Brazil plant will initially produce three new models, including a pickup truck and two SUVs; one of the two SUVs is a miniaturized model. However, the above news was released by Great Wall Motors' partner in Brazil, the Latin American Automobile Group. Lifan "South American Strategy" Lifan Motors clearly stated in this year's “South American Strategy†that it will enhance the influence of Lifan brand through deeper interaction with Brazilian consumers, and expects to build Lifan in Brazil in the next 3-5 years. Brand, close to the market position of Japanese and Korean brands. According to the plan, Lifan Motors will expand the capacity of the Uruguay plant and implement factory upgrades, and will establish a complete vehicle assembly plant in Brazil in the future. After the Brazilian plant is put into production, it will focus on Brazil and Uruguay with the Uruguayan plant, and jointly face other South American markets to further optimize Lifan's production layout and increase production capacity. ■Insert "Brazilian car" in China Almost all of Brazil's auto industry is monopolized by multinational giants, and its domestic car brand is very weak. However, in history, there are indeed two models from the Brazilian market that were introduced to China, but that does not come from Brazilian brands. In 2000, Shanghai GM, which was established four years ago, introduced Opel, which originated from the Brazilian market, to China, and changed the name of Buick to Sail. In 2005, Sail changed the Chevrolet. Although this Brazilian-derived product was eventually discontinued, the Sail brand has been retained by Shanghai GM. In 2003, Shanghai Volkswagen introduced Gore (GOL) to China. This car has been the best-selling model in Brazil for more than 20 years, with cumulative sales exceeding 10 million units. However, Gore did not bring its good luck in Brazil to China, and it stopped production after several years of production. 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