From October 16th to 17th, the Global Automotive Forum was held in Wuhan with the theme of "The wisdom and vision of China's auto industry transformation and upgrading". More than 800 Chinese and foreign professionals gathered to discuss the future blueprint of the automotive industry. The transformation. Fang Hongwei, Chairman of Shaanxi Automotive Holding Group Co., Ltd., was invited to attend the forum.

Chairman Fang Hongwei first summarized the status quo of China's commercial vehicle market. China Commercial Vehicles has created its own brand-led brilliance in the domestic market and launched its own brand in the international market. The current commercial vehicle market tends to be stable, with excess production capacity and intensified competition. International brands compete against the Chinese market, domestic brands are relatively weak, users demand for after-sales services, and policies and regulations impose stricter requirements on products.

Faced with such a severe situation, Fang Hongwei, chairman of the company, believes that self-owned brands of commercial vehicle companies can only stand out for innovation and change themselves. There are two alternative paths for transformation and upgrading. First, we must increase the investment in technological research and development, increase the intensity of technological innovation, and effectively realize the upgrading of products. The second is to grasp the changes in demand, meet customer needs, deepen service, and innovate business models.

In response, Shaanxi Steam launched the "transformation of service-oriented manufacturing strategy." Discover, meet, and create demand, namely service-oriented manufacturing. Customer-centric enterprise is a service-oriented manufacturing enterprise. Its operating model focuses on the entire product life cycle and focuses on the entire process of customer operations.

In the past few years, Shaanxi Auto has achieved good results in accordance with its service-oriented strategy. First of all, it has abandoned reverse thinking, established strategic research on products and technologies, developed service-oriented technologies, developed product platforms, and applied four gradients of positive research and development. system. Based on positive research and development in research, we are concentrating on the power of industry, research, and research to actively innovate to maintain the leading position in the new energy heavy truck industry for many years.

In the first half of this year, Shaanxi Automobile was contrarianly growing under the sluggish state of the heavy-duty truck industry. The sales growth rate exceeded 15%, which was 10 percentage points higher than the average speed. Second, in-depth exploration of customer needs, expand services. The theme of supply chain logistics has been formed, and financial service information service has served as a service platform for the two-wing aftermarket. This platform combines Shaanxi Shaanxi Automobile's superior resources with multiple parties to create customer value and provide customers with holistic solutions.

In the future, Shaanxi Auto will continue to innovate under demand guidance with an open mind. In the critical period of transformation and upgrading, Chinese commercial vehicle companies will only have the courage to rejuvenate themselves and continue to increase investment in R&D and innovation to meet customer needs. Pulling innovation, satisfying customer needs with the best solutions, can create differentiated competitiveness and develop unique and sustainable development.

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