In recent years, the sales volume of the light truck market has gradually increased. However, the growth rate has slowed down since 2008 when it was affected by the implementation of State III standards for N2 vehicles and the financial crisis. In 2009, stimulated by the national economic revitalization policy, automobile industry preferential policies, and fuel policies, demand was released and the market capacity reached 1.3 million, an increase of 33.4% over the same period of last year. Continuing the good momentum of the previous year, young card sales reached 1.96 million in 2010, an increase of 26.13% year-on-year.

From January to April 2011, sales volume of light trucks was 709,000 units, a slight decrease of 0.73% year-on-year. The withdrawal of the automobile-to-country policy has a greater impact on the light-duty truck market. At the same time, the rapid growth in the first two years partially overdrawn the 2011 market increase.

Lightweight declines

Relevant data show that in April 2011, 175,708 light trucks were sold, and 664,724 units were sold in the first four months, down 7.51% year-on-year. Among them, diesel light trucks sold 157,000 units in April, and sold 5,7878 vehicles in the first four months, down 8.05% year-on-year.

In addition, light trucks with a total mass of less than 1.8 tons sold 42,049 units in April and accumulated sales of 182,288 units in the first four months, a year-on-year decrease of 15.34%. 1.8-3.5 tons of light trucks sold 96,653 units in April, and accumulated 378,015 units in the first four months, down 0.42% year-on-year. The 3.5-4.5-ton light truck sold 56694 vehicles in April, and sold a total of 204,732 units in the first four months, down 4.67% year-on-year.

It can be seen that the production and sales of light trucks in the first four months are all in a downward trend. It is worth noting that the market does not have much demand for small tonnage light trucks, and the main light truck market is concentrated in the 1.8-3.5 tons range.

2.0 ton and 2.5 ton light trucks account for nearly 70% of the total, and the 1.5-2.0 ton market is basically stable. In addition, the 2.5-3.0 tons market has generally declined. At present, the light truck market is gradually showing a trend of large-scale, and the high-top and wide-body light truck markets have performed outstandingly.

From the point of view of the company, except for a few companies such as Dongfeng Co., Ltd., JAC light trucks, etc., which have seen slight growth, most of the companies are facing sales decline. It is understood that the sales volume of FAW light trucks and Nanjing Iveco Yuejin light trucks has dropped by more than 40% year-on-year.

Policy delisting greatly affected

The bad market in 2011 has a lot to do with the policy environment, such as the cancellation of preferential policies for cars to the countryside; second, the base of production and sales in previous years was too high, and after the cancellation of preferential policies, the growth rate dropped significantly. In addition, products that are not advertised are not given for operating certificates, which has a great impact on current car sales, at least from January to April. In March, there was not much change in the light-duty truck market, but after entering the market in April, it was relatively large that the product was not affected by the announcement.

Light trucks have gradually become lighter and more economical. Judging from the over-limit overload of national governance, the company will adjust its product design. If strict over-limit overloading is implemented, companies will be more lightweight in product design to meet the needs of users.

In recent years, with the development of the rural economy, farmers’ demand for high-quality light trucks has also increased. The entire vehicle installations of the JAC Luck Series were optimized and adjusted, with tonnages ranging from 0.7 tons to 2 tons and cabinets ranging from 2 to 4 meters. Different power segment adaptations were adapted to the different transportation needs of the rural market. In similar products, the low weight makes the fuel consumption better than similar products, nearly 3%-5% of 100 km fuel economy, and the starting price is only 29,800 yuan.

In order to continue to enhance its brand image and expand its market share, JAC Commercial Vehicles launched the Jianghuai Lingzhi Wealth Watch Campaign, which is another brand new experience after the Jianghuai Light Truck Million Quality Power Rankings. JAC stated that as the core product of JAC light trucks, JAC Shuai Ling products have been recognized by users. In order to better integrate the quality of JAC light trucks and the user experience, let users intuitively feel the ability of JAC light trucks to create value, and specifically develop them. Wealth of God Weibang selection activities.

High-end market is favored

In the first four months of 2011, the sales volume of the Jianghuai high-end model Shuai Ling was 8,377 units, an increase of 65% year-on-year. Jinbei light truck market sales models are mainly led by collars. In the first 4 months, the overall sales volume of Jinbei light trucks was about 28,000 units, a slight decrease from the same period in 2010.

In addition, high-end light trucks have gradually become the focus of many companies. With the acceleration of urbanization in Chinese society, the demand for short-haul transportation between urban areas, between urban and rural areas, and between cities is growing rapidly, and the needs of these markets are met mainly by medium-to-high-end light truck-type converted vans. The rate of % increase, while the market has a higher profit.

Today, with rising prices and competition in raw materials, light truck manufacturers have turned their attention to this market. Dongfeng shares three major models, Capt, Dolika and Ferrica, representing high-end, mid-range and low-end products respectively. Among them, the Dongfeng Kapit model is also the flagship model. In the first quarter, there was a slight increase in production and sales. The decline in high-end models is not obvious, and it can confirm that the demand for high-end cars is relatively stable.

The second half of the off-season is not light

In the face of the upcoming traditional off-season, light-duty truck companies have been swept away with pessimism, and it is generally believed that the 2011 young card market may have a situation where the off-season is not weak and the busy season is not prosperous. There may be a rebound in the second half of 2011, but it will not be obvious. Although July-September is the traditional off-season, companies are not worried. In general, the off-season is not light, and the busy season is not prosperous.

2011 is a bit different from previous years. According to the situation in previous years, the market in April-February was absolutely hot, but there was no absolute increase in 2011. For the traditional off-season from July to September, through interviews with the market, most companies have already solved the problem of fuel announcements. Therefore, market demand will be released in July-September.

In addition, if the policy of managing overload on July 1, 2011 is strictly enforced, it will also release some of the demand. For example, if a light truck containing 10 tons of approved trucks carries 10 tons of cargo and the policy is strictly enforced, each vehicle can only pull 5 tons of cargo, and 10 tons of cargo will require two light trucks. Based on these two aspects, the industry believes that the market from July to September will not be as light as in previous years.

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